According to a new study, almost all the food items which are endorsed by pop stars are unhealthy. Conducted at the NYU Langone Medical Center, the study looked into endorsements from popular names like Justin Timeberlake, Maroon 5, Will.I.Am, Beyonce and much more.
The ‘Healthfullness’ of the products were then measured and a major portion of the endorsed food was found to be unhealthy.
“When we had scores for these products, we could see which celebrities were promoting the most unhealthy foods. For beverages, we are interested in whether the calories come from added sugar or not, and this is because added sugars are one of the largest categories of excess calories among consumers.” Said Marie Bragg, lead author of the study.