A new study has found that the Millennial care more about how the food looks rather than eating it due to the influence of Instagram.
Eaters, who are aged between 18 and 34 are preoccupied with taking photos of their food social media which in turn leads to ordering more food than what is needed. Such patterns apparently lead to 15 million tonnes of food wastage in Britain.
“Gone are the days of eating the same food, on the same days of the week, week in, week out. Most people today, particularly younger generations, demand variety. However, with a menu which changes often, it is more challenging to control waste and plan ahead.” Food historian Dr Polly Russell commented.