In what proves to be a revolutionary move, The Committee on Advertising Practice (CAP) has banned junk food advertisements aimed at children.
The rule is introduced as an attempt to curb obesity. Earlier, World Health Organization had warned that governments should protect children from such advertisements. Critics are commenting that the impact could however be low.
“Surely it is time for government to strengthen rules around all advertising, and in particular ban the advertising of foods high in salt, sugar and fat on television before the 21:00 watershed.” Prof Neena Modi, president of the Royal College of Paediatrics and Child Health said.