Starburst will be trying something new this April when they release a limited edition all-pink pack. The officials are claiming that the idea for the Pink Starburst came from the fans itself.
“On social media we’re seeing people talk about pink Starburst more than any other flavor; there’s even a meme about being treated ‘like a Pink Starburst. The Pink conversation and fanfare has continued to grow so we decided to act.” Matt Montei, Sr. Director of Confections at Wrigley.
The pink packs will be available in major retailers including Walmart, Walgreens and many others.