Why you should stop taking pictures of food for Instagram

The potential impact of taking pictures of food for Instagram has been a talking point for some time. A new research has found that doing so could be a bad idea altogether.

This new research was done by the Marketing professors at BYU Marriott School of Management and it suggests that we should not over expose ourselves to food through social media platforms such as Instagram.

“We can savour an upcoming indulgent treat if the Instagram post triggers quick thoughts about eating that food, or a dish can seem more special by the mere fact that we’ve decided it qualifies as an Instagram moment.However, if we spend too much time repeatedly viewing such foods, our paper suggests this can lead to pre-satiation. That is, you’re already a bit tired of the food before you even start eating it.” one of the researchers noted.

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