How McDonalds Turned Into An Iconic Restaurant Chain

Fast food is synonymous with McDonalds these days. The restaurant franchise serves a whopping 65 million customers per day and has their footprint across 119 countries around the globe.


But how did the whole thing start?

The McDonalds was started back in 1940 by two brothers, Richard and Maurice McDonald. They seemed like the regular old restaurant owners in America until they brought in a new technique called Speedee Service System.

The idea was to make hamburgers with a fast pace and serve the customer without making them wait. Foodies, who were tired of standing in long lines elsewhere, soon landed in the restaurant where they got the food faster.

The restaurant became a hit and a Chicago-based businessman, Ray Kroc, helped out the brothers to expand. With the help of Kroc, the McDonald brothers opened 9 restaurants in late 1950.

But it was in 1961, when the company filed its first trademark. That year, they also introduced the mascot, Ronald McDonald.

Ronald McDonald

The idea exploded and it became one of the most popular food franchises in America.  Since 1961, McDonalds had been in a full blown expansion.

Currently, they have around 36,000 restaurants across 119 countries which scales out to a net revenue of around 27 Billion Dollars.

These days, it is not hard to find a McDonalds restaurant near you. So, the next time you go out to one, remember how all these glory came by.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s