The latest initiative from Starbucks is making people talk for all the right reasons. Named the “Cups of Kindness”, the initiative will see Starbucks join hands with Lady Gaga.
The chain will donate a portion of the money from their sales of their four new beverages to fund the Channel Kindness project. The new drinks introduced for the project are Pink Drink, Ombre Pink Drink, Matcha Lemonade and Violet Drink. A capped amount of $250,000 is expected to be collected from the project and Starbucks will donate 25 cents per drink.