Breakfast Cereal: What you should know before buying

Most of us buy breakfast cereal based on the marketing gimmick that has been put out. But did you know that buying cereals based on the nutrition labels can actually be a healthy decision?

A recent study published in the Journal of Public Policy & Marketing noted that there is no relation between the claims made by breakfast cereal companies and their nutrition labels.

“Food products claim to be healthy in many ways, but prior research has investigated these claims at either the macro level (using broad descriptions such as “healthy” or “tasty”) or the micro level (using single claims such as “low fat”)…They find that claim type is completely uncorrelated to actual nutrition quality yet influences inferences consumers make about taste, healthiness, and dieting” the study noted.

It was also recommended to have a detailed analysis of the nutrition labels before making your choices.

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